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SpinCraft Name Confirmed on Original Label

discovery spincraft label

Big news — we can now confirm the manufacturer name.

After a careful re-inspection of the original unit, we found a faded but legible label on the underside of the base. It reads SpinCraft along with “Milwaukee, Wis.” and “Heirloom Christmas Tree Spinner.”

What This Means

This confirms the family story that the unit was manufactured by a company called SpinCraft, based in Milwaukee, Wisconsin. The label also gives us the official product name: Heirloom Christmas Tree Spinner.

We had been searching under various names — “Christmas Tree Turner,” “tree rotator,” “tree spinner” — but now we have the exact branding to search for in historical records, catalogs, and advertisements.

Next Steps

  • Search Milwaukee business directories from the 1950s for SpinCraft
  • Check USPTO records for any trademarks filed under the SpinCraft name
  • Reach out to Milwaukee County Historical Society for manufacturing records

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